Finally got this working after a fashion with several hours of tinkering. The bonnet is still a bit reluctant to pop up, despite Matt's 'screwdriver test' launching the screwdrivers two feet into the air at the slightest tug on the lever.
As above, later Coupes appear to have improved locks. The method that worked for me in the end was;
1. Adjust the height of the locks themselves by loosening the two securing bolts. There isn't much adjustment here, but as I was having problems I put them as high as they would go.
2. Make sure any slack on the cables is pulled through (long noses pliers were best for gripping the cable).
3. Tighten both cables with the locks in the 'open' position, nearside first, checking the tension on the cable through to the offside before tightening it.
4. Adjust the rubber stoppers by screwing them in or out. These make a surprising difference to the shut line of the bonnet, but don't, on my car, appear to offer much assistance to popping the bonnet open until they reach a point where they are forcing it to sit proud.
The cables can actually be too tight, leaving too little play in the cable to fire the offside lock